Updated: Jan 23
I talk about collaboration A LOT babe, sometimes I wonder if I'm getting the importance, the potential and the opportunities of it across - I hope so!
Here I wanted to highlight 5 key benefits of collaboration in business, perhaps number 4 will surprise you!
They don't say your network is your net-worth for nothing babe, trust me it's true. You want to surround yourself with people who will mention your name in a room full of opportunities, it's key for success in business especially as a service provider, not just for opportunity but for filling your skill gaps also.
Increase Brand Visibility
It goes without saying that awareness is a key benefit of collaboration, it gets you visible to a whole new audience, in the last 12 months, I have reached roughly 400,000 new people for free via collaborations, track your reach of each collaborative activity to review at the end of the year.
Honing Your Skills
Have a fear around public speaking? The thought of going live on Instagram give you cold chills? Collaborating can support you in honing and developing these skills, the more you do them the more natural they will feel.
Thinking of pivoting slightly? Have a new offering in the making? What to test a new ideal client? Collaborate with someone already in that market or with a similar community, as long as you aren't a direct conflict of interest this can be a great way to test your offerings to a new ideal client and understand their needs.
Word of Mouth Marketing
We all know this is the BEST kind of marketing, if someone is prepared to collaborate with you and introduce you to their community then generally speaking they respect your work, it is in effect a recommendation to their community.
FREE Collaboration Creation workshop
Want to make 2022 your most collaborative year yet?
Join me for my free workshop - Collaboration Creation. We will be delving into the 3 key steps to successful collaboration, best practice and creating ideas that align with your goals for the year.